Market Intelligence P&EM – RESEARCH AND MARKET STUDIES

Attainment, qualification and organization of necessary information to help in the decision making process, combining analytical experience to the commitment to results, making diagnostics, analysis and recommending actions in a consistent way. It uses different methodologies that produce effective tools that are capable to support and guide the company’s decisions.

Our analysis is extended throughout the whole distribution chain, focusing on the consumer, on their products and services buying process, as well as on the way it relates to the channels, point of sale and the brands, involving the following study types, continuing researches and ad-hoc:

Buying Process Point of sale Shopper insights Consumer behavior Image and brand New concepts Products – tests, concepts, prices Market studies – identification, market penetration and dimensioning Satisfaction Trade



NE&PE – ECONOMIC STUDIES & FORECASTS

Performance studies and forecast of the several economy and retail industries in Brazil and abroad. Analysis and monitoring of the major economic indexes that affect the retail segment performance.

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