Directors GS&MD - Gouvêa de Souza directors:

Adriano Pagnone
Director
Develops planning practices and optimization of supply chain and costs reduction in direct and indirect services and materials acquisition (strategic sourcing). Graduated in Administration by Fundação Getúlio Vargas (FGV), his Professional experience includes Accenture, A.T.Kearney, Bidare, Procura Digital and Webb On Line.
Alberto Serrentino
Senior partner
Develops strategic, marketing and management practices to several companies of retail, industry and services. International speaker, author of the book Inovações no Varejo: Decifrando o Quebra-Cabeça do Consumidor (Retail Innovations: Solving the Consumer Puzzle) and co-author of the books Multivarejo na Próxima Economia (Multiretail in the Next Economy), Mercado & Consumo (Market & Consumption) e Data & Varejo (Data & Retail).
Alexandre Cassiano Horta
Senior partner
Responsible for projects related to Supply Chain and Information Technology Management. Naval Engineer graduated by Escola Politécnica da Universidade de São Paulo, post-graduated in Quantity Methods and Logistics by Poli-USP, and Finance and Marketing by FEA-USP. Professional experience includes national companies (Grupo Ultra, Sid Informática, Copersucar, Senai) and international companies (Grupo Techint). Co-author of the book Data & Varejo (Data & Retail).
Antonio Augusto Orcesi da Costa
Director of Business Development
Graduated in Business Administration with specialization in Marketing by FGV, has developed a diversified career in business development and promotion. Worked for 14 years at Dow Chemical Company and for five years at Ecogas, Abrafeg. For 10 years, was executive at PRG-Schultz International, where he led the Brazilian / Southern Cone subsidiary. In GS&MD - Gouvêa de Souza, he is responsible for Business Development, coordinating the Publications, Events, Corporate Marketing and Sponsorships activities.
Cristiane Osso
Senior Director for Strategy and Marketing Consulting Division
Cristiane is a Senior Director responsible for projects related to strategy, marketing and management for retail businesses, industry and services. She´s a specialist in consumer goods and consumer understanding for the last 16 years, accumulating experience with passages by Hoechst of Brazil, Unilever, Carrefour, and LatinPanel (TNS Worldpanel). Cristiane has an Engineering degree from FEI and has graduate degrees in Industrial Business Administration from USP and Multidisciplinary Project Management from the University of California - Berkeley.
Eduardo Henrique de Macedo
Senior partner
Responsible for the Training & Development division. Graduated in Administration by USP, extension by FGV-SP, and post graduated in Marketing by ESPM. Professional experience includes Lojas Colorcenter (retail division of CURT S.A.) and Foto Ótica Henrique’s. Co-author of the book Data & Varejo (Data & Retail).
Flavio Franceschetti
Associated director
Responsible for the RJ division and for the Convenience Stores department. Graduated in Law by PUC/RJ, with extension by Universidade de Harvard (EUA). Career executive at Esso, one of the firsts to introduce in Brazil the concept of Convenience Stores in gas stations. Speaker and co-author of the books Conveniência & Franchising (Convenience & Franchising) e Data & Varejo (Data & Retail), and author of several articles about convenience stores.
Luiz Fernando Biasetto
Senior partner
Coordinates consulting projects in retail and industry companies. Graduated in Business Administration, with specialization in finances and controlling by FGV-SP. Has a broad professional experience as an executive in national and international retail, industry and services companies, namely Toddy, Ultralar, Sears and Unidade Interamericana.
Luiz Fernando Goes
Senior partner
Head of the Research & Market Studies Division. Civil Engineer, with post-graduation in Urban and Regional Planning by the Dortmund University, in Germany. For six years, was the COO of the São Paulo Market Research Institute.
Marcos Gouvêa de Souza
CEO
For 18 years, held executive positions in national and international retailers, as Grupo Fenícia, Lojas Arapuã, Sears and Dillard’s. International speaker, is co-author of the books Multivarejo na Próxima Economia (Multiretail in the Next Economy), Segmentação – Opções Estratégicas para o Mercado Brasileiro (Segmentation – Strategic Options for the Brazilian Market) and Marca & Distribuição – Desenvolvendo Dominação Estratégica e Vantagem Competitiva no Mercado Global (Brand & Distribution – Developing Strategic Dominance and Competitive Edge in the Global Market). Author of Centrais de Negócios – Uma Revolução na Distribuição (Buying Groups – A Revolution in the Distribution), Alianças para o Sucesso no Varejo (Alliances for Retail Success) and A Quinta Onda dos Serviços no Varejo (The 5th Wave of Retail Services). Member of the board of Instituto para o Desenvolvimento do Varejo (IDV – Retail Development Institute) and Ebeltoft Group.
Marcos Sardas
Associated partner
Industry, integrated management and trade management partner. Mechanical Engineer graduated by Mauá Engineering School and post-graduated in Business Administration by Mackenzie, had a 27-year career at Klabin and executive positions at Eluma (plumbing and metal divisions), Incepa and Portobello (industry and retail).
Rodrigo Catani
Partner
Logistics partner. Graduated and post-graduated in Business Administration by FGV-SP. Its professional experience includes Martins wholesale group, KOM International Consultants and Credicard, as well as the start up of the operation of a low-income supermarket chain in Angola.