Market Intelligence
Regular Studies
GS&MD – Gouvêa de Souza’s area of Regular Studies (ER) develops consumer behavior and sectorial studies, annually and biannually, based on opportunities and demands from the market itself. These studies bring up relevant insights, focused on the consumer chain and in the consumers’ behavior, habits and expectations. This way, Regular Studies generate knowledge in sectors where any existing information is superficial, limited or out-of-date. Among the segments and focus-sectors are: Durable and nondurable industry; Pharmaceutical industry and retail; B2B / B2C; Various market niches.
Solutions for the Market
The platform of Regular Studies gathers solutions for:
Value Chain
Solutions designed to:
- Identify strengths and opportunities in markets that are poorly exploited, immature or potential;
- Optimize valuable relationship among the links of the chain;
- Support the players’ growth;
- Bring innovation and maturity to the category;
- Allow exchanging and growth.
- Deepen the understanding of the consumer’s behavior at the moment of the physical or virtual purchase;
- Understand decision hierarchy and prioritization of brands, channels and attributes of choice;
- List the buyer’s opportunities, perceptions and desires translated into spontaneous behavior.
Consumers
Solutions designed to:
- Deepen the consumers’ expectations and habits;
- Identify opportunities in their behavior, relevant differences and insights so that the industry, retail and services companies can better meet and anticipate the expectations of their different audiences.
B2B & Specific Studies
Solutions designed to:
- Map the market;
- Collect data, trends, opportunities in a macro way;
- Diagnostics, comparatives, curiosities, anticipation of scenarios and opportunities in a macro way;
- Track the market, measuring its evolution and supplying it with solid information.
“The program GS & MD - Gouvea de Souza for the NRF is different, is special.”
in Ubirajara Pasquotto, president of Cybelar
