Vans opens its first store in São Paulo, Brazil

Vans chose São Paulo to open its first flagship store in Brazil.  The point of sale of the American brand is in JK Iguatemi mall and follows the same concept of the São Francisco store, in the United States, with environment  that refers to the wood piers found in typical beaches of California.

The space of 111 square meters was designed by the American architect Michael Hurst and houses all lines of Vans, including clothing and accessories for men, women and children, and special collections such as OTW, and California Classics. To promote the arrival in Brazil, the brand held a reception on Thursday, February 26.