For retailers such as Casas Bahia, Ponto Frio and Magazine Luiza keep their spaces in the Brazilian market of electronics (after the creation of Máquina de Vendas Sul) and become an industry leader in terms of largest number of stores in the national territory, the best solution would be to make new acquisitions or mergers.
In the opinion of Ricardo Pastore, coordinator of the retail market center of ESPM-SP, the more correct this time is that these other players go to regional operations, as Máquina de Vendas did.
Also according to Pastore, certain factors will cause the other companies in the industry to take time to be repositioned in the market. With the acquisition, Máquina intends to increase its sales by R$1 billion and to reach the amount of R$9 billion this year, but it will still be behind the operations of Viavarejo and Magazine Luiza.
"With this partnership, we completed our national presence and exceed the goal of 1,000 establishments expected for the first half by 100 stores," Chairman of Máquina de Vendas’ Board of Directors Luiz Carlos Batista said in a statement.