Market Intelligence
Market Researches and Studies
The Market Research and Studies (P&EM) develops ad hoc researches and studies that generate effective tools that offer support and guidance to corporate strategic decisions. Performing thousands of annual visits to stores, with mystery shoppers, consultants, interviewers and auditors at points of sale throughout Brazil, GS&MD – Gouvêa de Souza, develops analysis that focus on the process of buying products and services, in addition to the interactions of consumers with the many channels of relationship with the brands.
Our solutions
EXCELLCheck®
The EXCELLCheck® solution offers a platform that supports operations of retail, wholesale, manufacturing and service companies, ranging from the adequacy of staff rules and procedures and reaching to the monitoring of the implemented actions. The generated analysis allows retail, manufacturing and service companies to approach the strategic actions and the operations, thus controlling and monitoring the performance of each point of sale.
With EXCELLCheck® your company can:
- Identify points of improvement in operations
- Generate measurable indicators
- Develop programs of encouragement and reward
- Improve the performance of the sales team
- Reduce the consumers’ complaints
- Control and monitor operations of sales and customer service
- Increase the overall performance of the company
Results
The EXCELLCheck® platform offers an analysis that allows organizations to bring their strategies closer to the daily operations of the sales channel. The analysis of the critical points, from the consumers’ point of view; the performance of benchmarks with the competition; and the classification of the POSs / sales teams, make companies be positioned in the market; recognize their strengths and points to be improved; and take corrective actions in time.
BUYING PROCESS / SHOPPER EVALUATION
GS&MD – Gouvêa de Souza offers a complete solution for understanding the buying process and shopper evaluation (those who effectively make the purchase), in the online and offline world, as well as in multiple consumer channels.
Methodologies:
*In-depth interviews
* Focus Group
* Home-Store Check
* In Store Mapping
* M&3 – Model of Monitoring and Improvement
* Research of Ethnographic Profile
* Online Survey
* Personal Household Survey
* Intercept Personal Survey
* Phone Search
* Shop Along
* Walking Groups
